Minimalist Design, Maximum Function: Branding the Luminess All-in-One Brush.

"I led the comprehensive design strategy for the 4-in-1 Versatile Makeup Brush Set, focusing on communicating its efficiency and compact utility. My role included designing the exterior carton packaging to fit the multi-tool brush, and personally creating detailed illustrations to clearly showcase the function of each component (Powder, Blending, Precision, Complexion). Furthermore, I established the content direction and supervised the creation of the Product Detail Page (PDP) and PDP+ assets across all web platforms, ensuring the visual narrative and technical specifications maximized engagement and conversion."