Minimalist Design, Maximum Function: Branding the Luminess All-in-One Brush.

I designed the carton packaging for the 4-in-1 makeup brush set, built to fit the multi-tool brush and show off how compact and efficient it is. I also drew the illustrations myself, one for each part of the brush (powder, blending, precision, and complexion), so shoppers can see what each one does at a glance.

On the web side, I set the content direction for the product page and PDP+ assets and oversaw their creation across all our platforms, making sure the visuals and specs were clear enough to keep people interested and get them to buy.