Liquid Mirage Magic Blush Rose by LUMINESS Cosmetics

I owned the color-changing blush project from start to finish, including the carton packaging and every product page asset. The product shifts from white to rose, so the packaging and visuals had to show that. I worked with vendors on materials and checked production quality so the carton looked right and held up in person.

I also built and launched the product detail page assets for the website and Amazon, with the goal of getting people to buy. As a trained graphic designer, I came up with the visual story for the color change, directed the product photography and retouched the images myself, laid everything out within existing brand standards, and used AI tools sparingly for image generation and sourcing, with a person making the final calls.