Liquid Mirage Magic Blush Rose by LUMINESS Cosmetics

I was responsible for the complete design-to-market lifecycle of the color-changing blush packaging. This project required expert vendor coordination for material selection and production quality control to ensure the final product visually and structurally communicated its unique white-to-rose transformation. Concurrently, I drove the strategic creation and deployment of all e-commerce Product Detail Page (PDP) assets for maximum conversion across key platforms (Web and Amazon). Key deliverables included:

• Developing and executing a compelling visual narrative for the color-change effect (e.g., the 'dollop' asset).

• Directing product photography and performing high-fidelity photo editing/retouching.

• Designing image and graphic layouts that fully adhered to existing brand standards.